Local SEO

What is local SEO?  Targeting specific locations for local businesses is a great way to achieve success for companies that offer services.  A Google Business Profile is a great way to achieve more calls, customers, and exposure. 

Google has put a lot of time and effort into changing the way local SEO works!  They once offered a 10 pack, 7 pack, and 5 pack!  We now have a 3-pack and they are mixing ads into the map results making once easy obtainable pack results much harder.

SEO For Local Service Companies

Local SEO can refer to organic SEO targeting local area, cities, and counties.  So your website shows up for people searching in that specific area.  Most people refer to local SEO as maps or GBP SEO.  

How Local SEO Has Changed Over The Years

The days of simply creating citations have come and gone.  Days of Google showing your competitors citations is also over. Google no longer shows competitors categories.  We must evaluate what Google likes in order to optimize businesses correctly! Imagine you owned a restaurant and you knew a critic was going to stop by around lunch. 

You had to make him his favorite dish but you had no idea what that was!  So you find out everything you can about that critic in order to make the impossible possible!  It’s very much the same thing with Google we spend lots of time evaluating and tuning to their specific wants.

SEO For Local Service Companies

Local SEO can refer to organic SEO targeting local area, cities, and counties.  So your website shows up for people searching in that specific area.  Most people refer to local SEO as maps or GBP SEO.  

How Local SEO Has Changed Over The Years

The days of simply creating citations have come and gone.  Days of Google showing your competitors citations is also over. Google no longer shows competitors categories.  We must evaluate what Google likes in order to optimize businesses correctly! Imagine you owned a restaurant and you knew a critic was going to stop by around lunch. 

You had to make him his favorite dish but you had no idea what that was!  So you find out everything you can about that critic in order to make the impossible possible!  It’s very much the same thing with Google we spend lots of time evaluating and tuning to their specific wants.

Local SEO principles

Google’s principles typically stay the same.  You will hear SEO companies say “we haven’t changed, change is for black hatters”.  Which is somewhat true!  But you must realize we need to cater to Google and the searcher.  As time goes on search changes because we now have people using voice search.  We have more smartphone, tablet users than before.  Now Google uses your location to show certain results, all these things affect SEO.  At least our SEO company, we stay up to date on Google and consumers so we can market your company the right way!

Local SEO Services

Local SEO Strategy

Local SEO is a combination of SEO tactics for your local website. This type of strategy makes use of different methods to increase your website’s rankings in search engines locally, as well as increase the amount of traffic directed to your website or GMB listing. Also, Local SEO is similar to organic SEO in that it’s also an organic process affecting the search ranking of your website or a particular web page on a search engine, sometimes referred to as ‘unpaid’ paid’ results.

Because Local SEO has many advantages and is generally effective because it gives you more bang for your buck, but not all of these advantages are apparent right away. If you’re new to this type of optimization or are unsure of what it can do for your business, read on to discover the most effective ways to boost your web pages rank.

 

More Bang For Your Buck

Obtain More Local Business Leads

Increased Sales

Greatly Increase Your Search Ranking And Organic Traffic

Local SEO Can Mean More Success For Your Business

Local SEO Benefits

The first thing that local SEO does is bring more attention to your website, which can lead to higher click through rates. More people will see your web site and more people will be able to access it, which means a higher chance of making a purchase. This is a simple way for your web site to gain more organic exposure, which can ultimately increase your revenue.

Local SEO Objectives

The primary object of local SEO is to drive more potential customers, clients, or buyers to your local business to either purchase products, goods, or services.  This is achieved by showing up when potential customers conduct a local search online for businesses near them.

  1. More Customers
  2. Increased Revenue
  3. More Traffic
  4. Branding Opportunities
  5. Better Customers (less complaining, less selling, just overall better leads)

 

For Small Businesses

Local SEO for small businesses can be the difference between being found or not!  I don’t cold call businesses, nor do I try to convince any business owner that SEO works.  Honestly, if they don’t see the value or understand how important it is then I am wasting my time.  This is just history repeating itself I remember trying to convince businesses how important a website is to their business.  Then fast forward trying to tell them how important mobile friendly websites are the future.  Now, it’s how fast a website loads and many other important factors.  

But honestly, Local SEO is one form of marketing that no business owner can afford to ignore!

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