Digital Marketing No Business Owner Can Afford To Ignore!
Digital Marketing Doesn’t Work?
My instinct says let’s jump into stats about digital marketing and the future of technology and the internet. However, you probably already know that which is how you ended up here. It baffles me that some business owners have literally said “Digital Marketing Doesn’t Work” it stuns me to the core because Matt called me this morning and said, “I was ready to close my business but your digital marketing strategy saved me”.
5 Common Mistakes That Most Digital Marketing Agencies Make To This Day:
- They market what the company/product “is” not what it does.
- Continue to present it the same old way, same words, same designs, copying and mimicking your competition only works so well.
- Overcomplicate things, it should be kept simple and easy to understand
- It’s not about selling! It’s about channelling the demand for the service/product.
- We all have heard this one “We will get you to the top or first position of Google”.
Digital Marketing Success Won’t Just Boost Sales But Can Lower Stress
The risk-takers the ones willing to put it all on the line are the ones making marketing history! If they simply copycat everyone else do you think anyone would talk about them? Think about their strategy? Believe they’re brilliant. Absolutely not! They didn’t re-invent the wheel or even make it better they wanted a paycheck and to move on to the next.
Start Seeing Green!
Because you are great at what you do! By focusing on your agencies job it’s taking time, money, and creating unnecessary stress. Let our digital marketing agency come up with a strategy that makes sense for what you do and relieve you of this problem and start to actually accomplish your business goals.
Why Does Digital Marketing Only Work For Some Businesses?
When it comes to marketing it’s not a one size fits all hat, which by the way now most of them say “most”. Because not all businesses are created equal each has their own audience/clients/customers I have personally recommended advertising in the YellowPages What!? Am I crazy? Absolutely not! It saved another business from closing their doors.
They were stuck not knowing what to do they heard all of the bad rap about phonebooks and tried the whole internet marketing thing with little success. We reviewed their business and really dove in and we looked at their data which we read, read, read, and read again. After we established all of their failures, successes, and struggles we presented our strategy.
The Basics Of Their Digital Marketing Strategy
- YellowPages advertising
- Bing Search Engine Optimization
- A Referral Program
Now that you have established I am crazy and you can imagine the looks they gave me when I presented this (Keep in mind they had some success with Google and was part of the plan as well but these other factors were much more important).
The gasps, the dead stare, and the owner had this “Are you F@(*&$ kidding me!” look on his face and silence struck the entire room. For a brief moment, I thought security might escort me from the building. The CEO jumped in and responded with a smirk did you even look at our Google analytics?
If the search engine giant barely made us profit what makes you think the dying phonebook and Bing is going to do anything for us? Great question! Look I know you are skeptical and I could have easily spouted a safer digital marketing strategy and increased your business by 5-6% but let’s be real that’s nothing at this point you need a 20%+ growth to accomplish your goals and your audience or demographics are mostly elderly and the fact that most of them don’t use Google Chrome meaning more than likely they are using Internet Explorer so by default they are searching Bing.
Starting To See The Value & Vision Of Our Digital Marketing Strategy
The previous marketing agency had failed to research their product they assumed “Hearing Aids” have been around forever and there was nothing new to learn. I didn’t hear back from them for over a month and figured I was now the laughing stock of a major city, I was waiting for prank phone calls and media headlines that read “Marketing Firm CEO Is Delusional” instead it was a short brief phone call “Mr Olsen we would love for you to be part of the ——- family.” We ran with it and they enjoyed the fruits of success and they wondered why the previous agency ignored these facts and focused primarily on Google including a large Google Ads campaign.
Who would have thought about using Bing? A good SEO agency that did real research! It’s not about what others are doing or saying it doesn’t always apply to EVERY business. Digital Marketing is only as good as your research and strategy that you implement it however, it doesn’t mean it doesn’t work!
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Nate has been with me for a while and always does what he says he can do. I started with him with Local only and he immediately got me to the top for 2 major keywords. Then he took over my SEO and this was the miracle, for the same 2 keywords which had been ranking anywhere from 5-9 on page one he took one to the top and one to the second position
Just wanted to leave a testimonial for Nate’s Local SEO services: I’ve been working with Nate now for around 6+ months. He has managed to rank numerous clients in the map pack and provide a good white label solution for a lot of my clients.
I just wanted to vouch for Nate. I have been purchasing his map services for probably about 3-4 years now. I found him originally on WF and now we talk weekly on Skype. As someone who owns a large agency (30+ people) and has been in the industry for over 10 years, I can tell you Nate is a one-of-a-kind guy.
Hey everyone,
I just finished my first month of service with Nathan and I can tell you this man is great. He’s done everything he promised and then some. He’s given me my end of the month report and I can see the benefits of his services. I will definitely continue to use Nathan and would recommend everyone else to try him out.
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