How To Get More Customers

Imagine your business is in a huge mall. You have the best location where everyone walks by.  There is an old saying “Location, Location, Location”.  

This is no different online versus in-person business.  One of the reasons a consumer chooses a business is convenience, it makes complete sense why businesses ranking on Google take the majority of the business.  Price is also a factor but higher quality generally trumps price which quality is generally determined by reviews & your reputation.  Reputation can be partially determined by ranking because the consumer believes if Google trusts them so should I.  

Which is why Google started “Google Guarantee” which is now known as Local Service Ads.  These campaigns performed better than most previous ads offered.  While the market is becoming over-populated which is pushing down performance make no mistake that Google knows what they are doing which is looking out for their investors not local businesses.

Social Media
Video Marketing
Direct Mail
Get more customers with SEO

Search Engine Optimization

Search Engine Optimization (SEO) is a vital tool for enhancing online visibility and attracting quality traffic to your website. It involves optimizing your site to rank higher in search engine results, which is crucial as the first page of Google captures up to 92% of search traffic clicks.

Social Media Marketing

Social Media

Social Media Marketing is like having a conversation with your customers through platforms like Facebook, Instagram, and Twitter. It’s about more than just; it’s about building a relationship with your audience. Think of it as a digital form of word-of-mouth advertising. You can share stories, updates, and photos that represent your brand, and your customers can interact with these posts by liking, commenting, or sharing them with their friends. This not only helps more people learn about your business but also creates a community around your brand.

Video Marketing

Video Marketing

Video marketing is like telling your business’s story through a short movie. It’s using videos to promote and talk about your products or services, engage with your customers, and educate them. Imagine showing a video that explains how your product works or sharing a behind-the-scenes look at your business. This makes your customers feel closer to you and understand what you do better.

Videos are great because they catch people’s attention more easily than just text or pictures. It’s like when you’re scrolling through your phone, and a video starts playing – it’s hard not to watch! This means more people are likely to notice and remember your business.

Direct Mailers

Direct mail is like sending a personalized invitation to your customers. It involves creating physical mail – like letters, postcards, or brochures – and sending them directly to people’s homes or offices. This method is especially useful if you want to reach out to your local community or a specific group of customers.

One of the big advantages of direct mail is that it’s tangible. Unlike an email or a social media post, people can physically hold and interact with it. It’s a bit like the difference between getting an e-card and a real birthday card in the mail. The physical nature of direct mail can make a more lasting impression.

How To Get More Customers To Your Business

Here are a few ways to get more customers for your business.

Search Engine Optimization

You’d be surprised on how many customers are obtained with search engine optimization.   With mobile devices and computers at the palm of our hand’s people have the ability to search for businesses virtually anywhere!  If you have correctly optimized your business you will be the first second or third when somebody searches for your business type. 

When everything is correctly set up your maps listing will show up!  Which as a local business you will get more calls, customers, and sells.  The key to winning online is to show up at the precise moment people are searching for what you do! If you provide a great service, have great reviews, and customer feedback.  You will obtain more customers than those who have negative feedback or no feedback at all. You should have a good design and your website should be easy to navigate.  Also, ensure to provide relevant content to those who visit your website including information specific to what they were searching for.

How To Get More Customers To My Business With Social Media

Businesses fail to get more customers through social media because they focus on sales!  Social media was designed to interact with family, friends, and associates to discuss topics of interest.  When all you are pushing is sells it discourages people from following your page and actually has a negative impact on your marketing. If you are to win at getting more customers with social media you need to focus on providing a benefit that helps the customer understand what you provide.

Also, by providing helpful tips and hints that will help them save time and money. For instance if you were a plumber and publish a post about remembering to disconnect your hose from the hose bib in the winter time in cold areas to prevent freezing that would be a beneficial post to your customers and in the event that they forgot to disconnect the hose and the bib freezes they will remember your companies post.  Or while searching later frozen hose bibs and find it and could result in replacing their hose bib.

Paid ads on Facebook work fairly well too!  But just like obtaining more customers with social media most businesses fail to understand how to market versus looking like a bunch of spam posts!  If you’re looking to win with paid social media marketing you need to do a very in depth analysis of demographics who is most likely to buy your product or service and target that audience. For instance if you owned a women’s salon you would want to exclude men from your demographics.  Because if only one out of 10 men use your service there’s no reason to waste marketing dollars on marketing to them while 9 out of 10 women use your service.

Pay Per Click (Google Adwords, Bing Ads, FaceBook Ads, and More)

With Pay Per Click it’s mostly about demographics you need to know who your target audience is and how to market them correctly to increase engagement, opt-ins, and signups. Because if you spend your marketing dollars on marketing to every demographic depending on your service or product you’re selling you are wasting marketing dollars.

For instance, if you are selling a product specifically to adults and you didn’t set up your demographics and continued to pay to advertise to people under the age of 18 you are wasting your time and money!  Trying to sell a service to a user who isn’t even able to purchase your product or service is pointless. Pay Per Click is a good option for new business owners or to obtain customers quickly but tends to become more and more expensive as time goes on (Due to competition also using PPC)  VS search engine optimization which you invest and then rank which once you have obtained rankings you can sit back and reap the rewards without CPC increasing.

How To Get More Customers To Your Business With Google My Business

You should be using Google my business if you are a local service, restaurant, hotel, or store. You will get the most bang for your buck when it comes to Google my business optimization because most local searches are conducted on a mobile device this area of focus really brings in a lot more customers to your business!

If you don’t have a Google my business page you should sign up for one here.  Then ensure that it’s correctly optimized some of the basics are including photos, logo, description, business hours, and any other aspect that helps the user discover more information about your business.

There’s a lot more behind the scenes to ranking a Google my business page such as citations (which is a mere mention of your business name address and phone number) a structured citation would be you putting your NAP on a directory such as Yelp,, Bing, and Yahoo to name a few. There are many other factors such as your on-page optimization, links, and authority of your domain. But if you’re looking for a way to obtain customers locally this is one of the best options available.  If done correctly this will information will answer your question “how to get more customers to your business”.

Digital Billboards

Billboards used to be expensive and would cost you thousands of dollars and it may or may not yield you return based on your industry. But now thanks to digital billboards that isn’t an issue anymore. You can get a digital billboard for fairly inexpensive, try out different ads and see what kind of return you will get. Thanks to companies such as Blip and others across the country. Certain industries see a high return when using digital billboards and there’s not much risk considering it only cost a few cents per second through Blip.

Direct Mail (A Dying Industry)

When it comes to direct mail such as Flyers advertisements coupons it’s really hit or miss depending on the industry. Most businesses have little to no success when it comes to direct mail but some industries are thriving using direct mail such as hearing aid companies, local restaurants, and entertainment. 

However, most companies such as plumbers, electricians, and local service-based businesses don’t get a good return on direct mail.  Most likely due to, when you need a plumber you’re not going to search in your mail or for a coupon that you previously clipped and put in a drawer somewhere that’s if you didn’t just throw it away. Magnets, on the other hand, seem to be very beneficial to these types of businesses because the magnet goes right on the fridge, water heater, or if you’re a washer and dryer repair company maybe they placed the magnet on their washer or dryer.  When that equipment fails they see the magnet and tend to call the number on the magnet instead of opening their phone and searching for a different company to call.

How to get more customers


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