Targeting specific locations to get local business is a great way to achieve success for companies who offer a service instead of product. Google My Business is a great way to achieve more calls, customers, and exposure Google has put a lot of time and effort into changing the way it works we once had a 10 pack, 7 pack, 5 pack and we are now down to 3 they are mixing ads into map results making once easy obtainable pack results much harder.
Understanding some basics
The days of simply creating citations have come and gone, the days of Google showing your competitors citations is over, the days of Google showing your competitors categories also gone. We must evaluate what Google likes in order to give them what they like, Imagine you owned a restaurant and you knew a critic was going to stop by around lunch and you had to make him his favorite dish but you had no idea what that was, so we must find out everything we can about that critic in order to make the impossible possible, It’s very much the same thing with Google we must spend lots of time experimenting and turning what once was an experiment into scientific theory.